I’m going through the best part of my Radical Launch System group program which is the creation of program content. Let me tell you first that without content in your program, the latter wouldn’t exist [full stop]
I’m known for keeping things simple and doing things differently, a bit out of the norm. but based on what I’ve read and experienced in life. So I picked up the concept of Simon Sinek The “Golden Circle” and I’ve done my own version. Think about it, Simon says “People don’t buy what you do, they buy why you do it” (and this is something I coach inside the program) but what happens when they have bought your program and they landed inside your membership. Is your content overwhelming even more or are you creating content that speaks to them and they really WANT?
You see your member’s Hero Journey inside your program is a lot like the “Golden Circle” by Simon Sinek, you will just need to reverse engineer the roles and feel exactly what is it that your members want to achieve.
When designing your group program content I advise to focus on these 3 questions:
- Why does your client want to achieve the outcome?
- What will help them along the way?
- What benefits will they get in each program session/module?
We live constantly in our heads and therefore we find it difficult to put ourselves in our clients (or prospects) state of being. When we shift our perception of what we want and focus on what they want, your message, your content and all your online activities will start making sense and attracting the right people to you.
Here’s some feedback I got recently from one of the members of the Radical Launch System.
“For me personally, I’m starting to understand that whatever it is that I do, will be all about the feeling and state of being that I want my clients to leave with… the WHY is not only the reason I’m called to do this work but that state of being and feeling I want my clients to leave with at the end of the program,.”