Case Study #1
From serving one to one to serving many!
Meet Sanae Floyd’s Online Journey
It all started back in 2016, Sanae Floyd was doing well with her one on one services and she had just finished an online programme which taught her how to put everything into a group coaching program. Sanae became aware of the need to leverage her time. She had the steps laid out however what she wanted was reaching more people…”I needed to know how to reach more people”. She crafted her webinar, her program content outline but she didn’t know how to she was going to get in front of more people.
She had no idea how she was going to get the webinar in front of lots of new coaches and how to systemize it.
After a few attempts into looking into different webinar tools, she felt so overwhelmed that she knew that she couldn’t do it, how to set it all up, how to linking it all together and utilise her email provider. She says…”The tech side of things, I was just clueless, didn’t know what the process was and how to link it all together”.
Sanae felt like she was doing everything on her own and not having someone that she could “jam it up with” and reassure her that she was on track. She felt like she needed to be told step by step on how to put her creative ideas into place. For some of us creators, this is something that can keep us stuck and blocking us from moving forward.
Time wasted putting it all together
Days doing it alone
Here’s what Sanae had…
Disclaimer: All graphics used in the image above are for educational purposes only.
Here’s what was offered first!
1 – We’ve assessed all the existent resources and reduced the amount and investment used to thousands of £’s.
2 – The Webinar presentation “5 Shifts To A Meteoric Mindset!” required an appealing hook and it had to be added to the sales launch funnel.
3 – The Last objective of this project was to implement marketing activities and strategies to drive her audience to the Webinar, nurture their email subscribers and sell Sanae’s 12 weeks Signature group programme “Build Like a Boss Academy”.
The step by step began…
We had a strategy meeting to understand and collect all the resources that Sanae already had and then the journey to “link it all together” started…
“You turned something quite clunky and amateurish into something incredibly beautiful and functional which blew me away”
- Her incredible well-written webinar script had a visual revamp and an appealing slide presentation was done ready for the recording of her webinar. I knew we had to make it visually attractive so that we could keep viewers hooked to find out more.
- The goal was to drive as much traffic as we could into the webinar landing page and build her email list with her micro audience. A list filled with her ideal client who were being nurtured through the email sequence created.
- A complete lead generator sales launch funnel was put in place from raising awareness of the automated webinar through organic and paid Facebook advertising into the consideration stage where more value content was given to her audience on her email sequence and finally qualifying those interested into a call with Sanae which she converts into a sale of her 12 weeks group coaching program “Build Like a Boss Academy.
- From all the activities implemented we achieved a conversion rate of 80% new buyers to fill her newly created 12-week group coaching program which has been launched repeatedly year on year.
- The media platforms used for this launch were mainly her website and Facebook. This group membership was hosted at the time simply inside of a Facebook group where members accessed all the videos and content worksheets.
Here’s what Sanae said…
“She has increased the engagement on my business page by 73.7% since we started working together and my list has grown exponentially as she has helped me promote my opt-ins. Sofia tracks and analyses data and responds with speed when she sees what is working and what isn’t. As a result, I had the confidence to launch my second group program whilst the first one was still running and a 3rd is launching in less than 8 weeks time. I never imagined things could move and grow so fast in my business!
If I was to sum up working with Sofia, I would say that she does her work from a place of such passion, operating from her zone of genius which frees me up to operate in mine”
Our Holistic Approach
In the Summer of 2017, Sanae got very ill because she hired somebody who was a mistake. This person was cheap and she made her feel totally disempowered and insecure. She made the crucial mistake of not communicating what was required which left Sanae wondering if the work was going to be done.
As a web developer and project manager, our clients need to feel a sense of trust when they hand over their online “home” and not the constant dread that they are going to be burgled.
“It’s a position of trust that we give to these website developers and it’s our own baby in their hands”
Ultimately this situation had devastated Sanae and left her in the worst position mentally aggravated by the loss of months of work. In an attempt to salvage lost time, Sanae launched her membership site but unfortunately, her members’ site was not working… in her own words: It was “broken”. Her program was filled with members but she had to email each of member manually and unfortunately, she had no membership site to harbour her group coaching program content.
As a consequence of this experience Sanae had lost total confidence, she was charging 10X LESS than she would normally charge her group clients. This had a huge effect on her mindset and then as she started to get back on track, I and Sanae connected again.
I remember asking her: “FFS why didn’t you ask me?” and her sweet reply was: “Because I didn’t want to bother you”.
Finally, Sanae Got the Results!
Building a membership site is a big investment for your business but it’s a necessary one when you want to leverage your time and impact more people at once.
After being through this horrible ordeal Sanae hired our services for this project and trusted me to give her the peace of mind that she was looking for.
After the planned consideration and analysis of what had been done, I made the decision to start from Zero. There are times that it’s better to start building with a clean slate and create solid foundations.
So the building started…Built the framework of her group program vision, uploaded the group coaching content in a way that makes sense to her current members and implemented a radical re-launch. Total relief comes about when Sanae finally saw her group coaching content, videos and worksheets inside the Academy. Hours of content creation and crafting a program that is exactly what her ideal clients want.
Hours of Content Creation
Hours of Video Creation
Years of Sales Mastery
Here’s what Sanae said…
“Sofia really gets to know you, your style, what you like and doesn’t overload me with details…I just know that you’re doing what is needed”
“Sofia, I trust you implicitly, you don’t need to explain to me what you’re doing because I just know that you can do it.”
Endless Possibilities…“Seeing the Transformation”
- Sanae has somebody who she trusts with the tech and she will never look elsewhere.
- Having the Build Like a Boss Academy membership means that she is leveraging her time doing what she loves the most aka Coaching.
- Sanae had time to write her 1st best seller book “Paid in Full”.
- She has the passive income possibility that she always dreamt about.
- She now has courses and products that can be sold without her. She loves creating income streams to support her clients.
- Sanae has a HUB where her clients have continued access to a
- A members-only platform that can be launched as many times as needed to serve her ideal clients.
Since launching her Build Like a Boss Academy, Sanae went on to have her best year ever reaching the 6 figure threshold and still have time to write her #1 best seller book.
Share this site with who needs it ?
a Sales Coach that was struggling with seeing the whole picture for launching her 1st group coaching program.
"Thanks to Sofia, I had a seamless process for promoting my webinar, growing my list and filling my group programme! Everything was automated and so I could stay in my lane and not lose hours getting lost in scary tech! I'll always be grateful to Sofia!"
a Life Coach, came to me because she wanted to have a more consistent presence online to finally escape her 9 to 5.
If you're looking for someone who's intelligent, knows exactly what to do (high expertise), is committed, is fun to work with, is organized and gets the work done in a fraction of the time you expect and with superb quality - Sofia is the person to go to. Come on - isn't that an unbelievable combination?! She is incredibly talented and I'm so happy I got my website done by her. Before her, I had some very bad experiences and I had given up on getting my website done, but she quickly won my trust so much so that I still cannot believe she is for real, LOL! A weight was lifted off my back when she entered my life and I can't thank her enough.
Meet Alejandra Zapata Leal
a Productivity and Success Coach. She was struggling with putting the tech “nuts and bolts” together or even where to begin on creating an “ATTRACTION” magnet for her website.
I love working with Sofia, she really made the process so easy that I didn't have to worry about anything. She literally made things happened while I was sleeping, so I didn't have to compromise my family time to make it happened. Sofia took away all my problems, saved me tons of time and energy and made my life so much easier. Without you, I would still be thinking what to do. Thank you!
a Transformation Life Coach, who was feeling invisible and missing opportunities. From NO online presence to now having an amazing hub with a very specific message.
Yes! Sofia will create magic not just a website. She is on a journey with you not just saying what else need to be done ? I highly recommend Sofia as your Web Designer. She walks her talk. She brings your dream website to reality.
a Holistic Spiritual Life Coach who has visualised and manifested clarity and alignment for her online presence. She helps others to Go Within and start their inner journey!
I want to express my gratitude for Sofia Pacifico for creating an amazing website for me. Sofia is an ultimate website wizard. I knew Sofia for last couple of years and knew she is the best. I was surprised by her planning, style and organization of the entire project.
She is not only an awesome website designer, she is a great social media strategic coach. She coached me about focusing on my ideal clients needs and message.
I had complete trust on her right from the beginning and I let her take the lead and control of the whole project. I gave my suggestions and she immediately implemented some of them but for some she will come back to me to tell me what would be better.
If you decide to work with her she’ll deliver better than you expect.
Not only I got a beautiful website I found a great friend who supports you all the way. Who wants you to succeed and who celebrates your success!
Thank you so much Sofia!
a Life Coach who's passionate about empowering female Entrepreneurs to find peace and prosperity in their lives... She has now a PEACEPEROUS image and message on her website!
Sofia is truly the website fairy! She not only led me through the process of designing a website but she coached me to understand my brand and what I wanted to communicate! She supported me in ways I never expected. Not only has she made a lifelong client but I consider her a friend! Thank you Sofia!
an Author, Speaker & Coach and a long life lover of words.
In an honest, subtle and curious way, the truth of you is gently unveiled, which is why each site is custom. More than that, Sofia takes the time to listen to what you are saying and more, what you aren't, allowing for what you are ready for and want to do to emerge.
I am so very thankful that I found Sofia. I can only hope your experience is as fabulous as mine has been. Then again, it is Sofia, so the odds of that happening are excellent!
a Coach, Nutrition Expert and Certified Trainer.
Words cannot describe the elation and relief I feel with the work Sofia has done for my site. To have my message so clearly and beautifully arranged, with the feels I really want my audience to have from it, is priceless. There was a time I didn’t know that it was even possible really. ½ artist ½ entrepreneur, both of those brains can be very particular as Sofia well knows 😉
I am beyond fortunate to be surrounded by a powerful force of women that have a deep comprehension of heart; that have helped draw my message out of me, massage it, give it some space and put it into words. Sofia is one of those women... and THEN she went on to take my message and put it’s cape on it with her artistry and tech skills to make it seamlessly flow.
Working with Sofia is such a breath of fresh air compared to others out there that really do take advantage of people that don’t know better. Honestly that’s why I put if off for so long after having been burned. And yes sure you can say well, you should’ve done your research! I hear you, but wouldn’t it be so nice to work with someone that you can trust has your best interests LITERALLY at her heart? THAT is Sofia 😉 If you’re on the cusp, pull the trigger, just do it. You will not be disappointed. Thank you Sofia!!!!!!!!!!! <3
a Success Coach and Dancer.
Radical Launch System was a life-changing experience. Sofia is a tech wizard, who can take your intagible ideas and turn them into beautiful offerings.
This is what she did with my EMPOWER coaching program. A few months ago this offering was just a vision, today it is a reality that I'm living.
She gives you the roadmap and has a very effective system, so all you need to do is be energized about your vision, fill in the content and the rest is done for you!
a Life Coach, Speaker & Author.
I have an awesome website created by Sofia and I absolutely love it! Sofia has a gift of listening to what you want and bringing it to life. As a result, you not only get a website designer but a coach who has your interest at heart. She knows how to help you get to where you need to be in ensuring that the website represents your business appropriately. She takes her time in providing a satisfactory service. Thanks once again for going over and beyond my expectations.
a Life Coach, Speaker & Author.
Sofia, what can I say? She is always there for you! She is patient and tolerant of learning curve differences. She has never made me feel as old as I am nor’ out of it” for catching on more slowly. Just the opposite. Sofia has instilled confidence and courage for me to continue my development in new technical areas.She has focused and highlighted the best in me and encourage me to believe it more deeply in myself. Sofia goes above and beyond. She is fair in her pricing. Never nickels and dimes you or squeezes out the last drop for her own personal gain.Far beyond the close of the program, she is by my side taking me step by step to the next level. She highlights my uniqueness and creatively expresses that in her designs. She really ‘got’ me.Sofia is proficient in her skill level. She provides a thorough context of materials with a simplified process of going through each lesson. She provides a wealth of information and expertise.Sofia is warm and congenial and never judgmental or placing herself above you.Sofia is the best!
a Expert English Teacher
I am an English teacher and I had the idea of converting my expertise into an online course to help students to pass their GCSE English exams. I was really unsure about whether an online course was going to work for me, because I am not very technical, and I was about to give up on the idea when I discovered Sofia. Sofia is such an excellent guide and mentor as well as a whizz at all the technical stuff. She showed me what to do at every step of the way. She gave me a belief in myself and moved me to creating a whole course and website design in just 3 months. My website looks really professional and she managed to include all the aspects I needed for the content. It is still hard to believe that I am welcoming customers into my course already. I loved her creative, clever, quirky attitude to everything and especially to the design of my logo which she made very individual to me and my story. She has continued to support me in all the marketing aspects now that my site has launched. She has also become a good friend. Nothing is too much trouble for her. She is just amazing; I recommend her highly and I can tell you that you will be very lucky if you work with her!