Do you actually need an Ideal Audience and a specialist niche?
Yes and yes! Thousand times yes, but let me explain why you need it too.
I wished I had someone to get me clear on who I was talking to, aka my ideal client “Avatar”. That would have made my message so much clear and my life simpler! Unfortunately, it took me a while to finally “nail my niche” and my ideal audience. Well, I haven’t found out this on my own. I had some help from an amazing Business Coach. You see, it is very difficult for us to get clarity on this matter on our own. Due to the fact that we are our own worse enemy, we need help to overcome where we are struggling.
The reality at the time was that I wasn’t attracting my so-called “Ideal Audience” because I was literally marketing to everybody. I was, in fact, indirectly repelling everybody by not having a clear and concise “voice” that would speak to the hearts of my prospects. So my marketing message got diluted and lost in the vast sea of other business owners out there.
I was totally convinced that I could talk to everybody and solve everybody’s problems. How wrong was I? I am glad though that I’ve struggled for so long because that has given me the know-how and timeframe to study exactly what are the desires and wants of my audience.
There are many questions that you can ask yourself to seek clarity on who is your ideal audience and your niche. However, this article is not about giving you a list of those questions so that you can finally figure this out. This is a process that takes time and courage to dig deep within you so that you can uncover her/his true traits, personality, gifts, talents and purpose.
I want to empower you to start seeing that person so vivid in front of you. Visualise her every single day and start painting an image of her DESIRES and WANTS.
I would like to do a short visualisation exercise with you.
I would love for you to draw 2 columns and ask yourself a few simple questions after your meditation practice:
Close your eyes and take one deep breath… hold it for 5 seconds and exhale deeply. Repeat this 3 times. Now picture that ideal person in front of you and ask her these questions.
Firstly ask her: What is it that you desire more than anything? What do you aspire to be? What does the world around you look like? List everything that comes to mind. Don’t worry about perfection. Nothing is perfect, it just is.
For the second column list all that comes up for you when you ask her: What do you really want? What results do you want to achieve? What would that look like?
Go and have some fun now and draw your own “Ideal Client Avatar”. To help you on this journey, I’ve done my own on the Infographic below. Maybe some of the desires and wants I mention will resonate with your own journey.
Ideal Client – Action Taking Coach by Sofia Pacifico Reis
As my client Coach says over and over again:
Your client Avatar is always YOU… from a previous point in your life. You share the same values and beliefs and because you know how it feels like to be that ideal client, you can create a message that it’s going to resonate to their core. You’ve walked the day of the life of your ideal client. ~ Sanae Floyd
Powerful words said by Sanae Floyd. So, now it is your turn to start defining who exactly you want to be communicating your message to. I urge you to not talk to a variety of people when you are marketing your services. You are her best solution because you have been where she is now and therefore you are the best person to help her navigate the stormy waters. You are the Guide that she needs so that she can get to her destiny faster not harder.
I’m here for you if you want to chat and understand who you are talking to these days.