Pricing is irrelevant in your coaching business,
When these mind-numbing facts about pricing happen…
There are two schools of thought when it comes to putting your prices on your coaching website especially if you are a Coach. The reason is that what you deliver as a coach can be so intangible and also requires a level of commitment from your client to achieve the results that they want. You are not providing a tangible product or service. The results are all dependent on what your coaches achieve and their progress.
So, self-doubt strikes. You continuously ask yourself what shall I do?
And based on this, here are my own thoughts about this controversial topic…and hopefully, you will see that actually PRICE becomes irrelevant when this happens. I also know that there isn’t a right or wrong way of doing this. I’m a free spirit when it comes to strategy but it needs to feel good to you and only you. Pricing strategy is not that different!
The reason why I put my prices on my website or anywhere online is…
I got nothing to hide and want to be very transparent on how I run my business so saying that, it comes to reason that I would at least say that my fees start at X. On the other hand when you have your prices visible you immediately repel those that can’t afford your services and are just looking for another freebie information.
Clarity is a must when you know exactly what you deliver to your audience and what your audience is looking for. Do you have an attractive offer in place? The one that you know your audience needs and wants. The trick is to figure out what they want and deliver what they need. To help you with this, download my free workbook where I show you how to create an Attraction Lead Magnet and start building your TRIBE.
When your online presence reflects your personality and talks directly to your audience’s needs and wants, price is irrelevant. They resonate with your message and they will follow you because they are interested to receive more from you. You are solving their problem bit by bit and they are eager to know more.
Continuously nurturing your prospects with generous value on a consistent basis so that you can be present in their minds when they finally make the decision to buy. The commitment to pay the price of your packages might take time. Buying decisions are different from everybody. Some see the value straight away whilst others are more cautious in their decisions.
Your audience needs to know you, then like you and finally trust you. One way you can do this is through blogging. I have an article that will help you to start blogging on your WordPress website.
Show up consistently online and you will attract your audience.
Leading by example, supporting and sharing your expertise (some say “serving”), you are building your credibility. Therefore, when your credibility and authority is established, the price becomes irrelevant. They know that you are the best person to solve their problems and help them progress. Your audience needs to believe what you sell and most important know WHY you do what you do.
Pricing your group program is always a hurdle, not only in the actual meaning of a real price point or currency value but also the self-doubt that arises at any given time during the build of it.
You start questioning “is this worth what I’m asking for?” or “who will pay this price?” or “I must pack it with a lot of value to be worth their while!”. These are all valid questions that are going around in your mind.
I know because at mid-launch mode, I also questioned my prices and how much I charged for my programs and it takes a series of dig deep exercises to get me focused on the results I’m delivering and suddenly the price stumbling block is not valid anymore.
In the 1st Module of the Radical Launch System, the Build module we tackle exactly this “money game” and how to determine your group program pricepoint. In addition, in our laser coaching sessions, you will be given space to voice your concerns and give you the confidence to charge what you want.
After all, when you have your own membership site, your PRICE is your CHOICE. My recommendation would be to start at a lower price point and then gradually increase the price. The other way around just won’t give a lot of trust to the current members if you suddenly started lowering your prices.
IT’S A WRAP
The price doesn’t really matter if it’s on your website or not so why not put it in there and drive people for a call with you to further establish the relationship and to see if indeed you both are a good fit to work together. When your audience has seen enough of you and they are ready to invest, they will BUY!
This means that when they come on the call with you there will be no awkwardness. They already know how much you charge and if it’s what they need to move forward then the decision is easier and clearer. Above all, just keep it simple and don’t overcomplicate the situation. Often times is the simple things in life that matter the most.
Now over to you, Do you agree? Have you questioned or doubted putting your pricing on your website before? Are you comfortable with what you are charging for your packages?
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