Less is definitely more when we talk about building your group program content.
You don’t want to overwhelm even more your clients with unnecessary content that will leave them exhausted and frustrated.
Our first unconscious reaction is to overload our membership programs with as much content as possible for fear of not giving enough. Let me tell you that this is one of the biggest mistakes I’ve made. I didn’t do the research!
“The simpler we keep what we deliver the quicker our clients achieve the results.”
All you need to have in mind is know exactly where they are right NOW… and understand where they want to be at the end of your program and reverse engineer all the steps.
Your content will be created around the stages that take them from Step A to Step Z. However, built and created in a way that is not overwhelming and exhausting. Who doesn’t want that, SIMPLICITY not COMPLEXITY!
You must have heard the saying “Less is More” and this is definitely the case when you’re structuring your group program content.
A big mistake I made when I built my 1st group program was to pack it with so much content that it became very overwhelming for me to deliver and for my group members to consume it.
You see the problem is that in your mind you have to be aware of what is enough, what solves the problem without adding more struggle onto it.
Reality is that you must know exactly what they want so that you can give them what they need in a way that they will see the results.
So when I became aware of exactly what they wanted, it becomes easy to create content around that. You’ll become more focused on crafting content that has a purpose or not just fluff to fill your programs.
The 2nd Stage of the RLS process is to create content with a purpose…to get them where they want to be.
In a previous blog post I’ve shown you that in order to design your program/course content, you need to ask yourself these 3 questions:
Why does your client want to achieve the outcome?
What will help them along the way?
What benefits will they get in each program session/module?
Then, we get to work and dive deep into:
We must find out in great detail the expectations of our members and for that, we need to do our research.
Don’t assume you know what they want. You need to ask them and only by asking you’ll understand what they want.
DO the research and brainstorm what you have already. You will be surprised with what you already have.
What do they want?
What content will you be presenting?
Do you have structured content that you could easily convert into a group program?
Are the topics relevant to their journey? What are the stages of your content?
List all of the common struggles your ideal audience or clients share with you?
Is there something you easily do that others find difficult?
Do you have a niche for your coaching business? What is your mission statement?
And finally… ask these questions when you finally start creating your content:
What is your process that you take your clients from A to Z?
Are there specific stages you use to get results with your clients that you repeat with every single client?
What are the different steps within this process and how could you break them down into material for different sections?
What makes you or your process different, better and more effective? How does your audience like to learn? Are they visual learners like me or auditory, kinaesthetic learners or even intrapersonal learners?
What are the outcomes that your members will experience after attending your program? What are they thinking, feeling and saying?
I present you a quick presentation from a recent webinar which goes more in-depth on all mentioned above. Enjoy!
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What are your struggles with creating content for your group programs and/or online courses?