This article is for you if you know already who you are talking to online, you’re aligned with your niche and know who is your audience…
However, you are probably still wondering where to find your tribe. Do you really need to find your audience or is there an easier way?
When you have your niche and your target audience all figured out this article is going to help you find them and discover where are they hanging out.
I get this question often from Coaches. They know who they are targeting but still struggling with the fact that they can’t find them.
The truth is, you will only find your audience when this happens:
- You’re aligned with your niche
- Your “Journey” message is authentic & clear
- You’re passionate about what you do
- and when you know who you’re talking to
- Then… magic happens…
“They will find You”. Simples! ~ Sofia Reis
Then the Journey begins…
Here are some ideas to start asking yourself and implementing some actions that are going to get you close to where they are:
Who are you searching for?
When you have clarity on your niche and exactly what you provide i.e your offer packages, searching for your ideal client becomes much easier. Start by searching what your competitors are doing so that you can have an idea of the type of content they are sharing and which ones have more engagement. Do appropriate searches for partnerships/collaborations you want to work with and also search for relevant keywords and hashtags in your niche.
What does your audience want?
Conversation starters are a great way to know exactly what your audience is struggling with. When you find them or they find you, the next step will be to start engaging in conversations with them on a regular basis. Yes, you must step out of your comfort zone and find the courage to make the first step into those conversations otherwise how can others know about what you do and how can they know if you’re right for them or the other way around.
On the list below I’m giving you a few ideas that you can put into place to find new customers
In the above video, I talk in more detail about other strategies so that it helps you get you out of your comfort zone and become more visible online. I know that you are very creative but you feel like all your great ideas are not organised and so you hold your breath and don’t follow through. The ripple effect is that if you are not visible and engaging with your audience, they will never know how to find you and what you’re passionate about doing.
I just want to reassure you that there is another way and you don’t have to hide. You can start by gaining clarity and start organising your content in a simpler way. You are probably already sitting on such much content nuggets and you don’t even know about it. This is how your audience will find you, through your amazing content and also your own Story. I leave you again with some great ideas to spice up your content marketing strategy.
- Get clear on your social media goals
- Your audience will find you through your content
- Create content buckets…get creative…tap into your story
- Allocate time to be LIVE and do your spontaneous posts
- Check the optimal times when your audience is online
- Use different types of content. Mix & Match
- Post content that is interesting to your audience in the format that they like (images, videos, links, blog posts, webinars) and on-brand.
- Schedule posts for consistency and increased visibility, leaving more time to engage with your audience and do the odd spontaneous content creation and live video.
- Schedule directly on some platforms and use 3rd party apps for others
- Use content that you already have and re-purpose
How are you going to attract them?
When you find out what your audience wants, you give them what they need.
Your concern about wanting to FIND YOUR AUDIENCE is valid but in reality, when you have your messaging nailed on, your ideal audience will find you instead. As long as you are being consistent, focused on what they want and show up. Then your story and your content journey are going to lead your audience to you. When this happens you need to be ready and have your “Attraction” Lead Magnet in place or have An irresistible offer that they can’t refuse.
Let me know in the comments if this has helped you in finding some clarity to how you’re going to find your audience? Join the Launch 2 Exit 9 to 5 on Facebook and share which strategies you are going to implement.