Are you attracting or repelling your members with your content?

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Posted On April 8, 2021

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When you are building your program content…

Remember that is not about your why that you need to have clarity on.

You need to tune into your member’s reason why they want to join your program. Focus on what your community needs. When you discover their internal and external struggles, then you can start building the content that is going to help them to move forward and progress towards their end result.

Are you attracting or repelling your members with your content?

Content is the hardest thing to put together inside your membership. Why is that so? Figuring out the right balance for each stage is crucial so that they can reach the end goal. Having a balanced portion is challenging because you will always doubt and question yourself “Is this content enough for them to learn?”, “what if I just include A B and C?”, “how do I know if they are progressing?”.

I want to reassure you that many, including myself, have been where you are right now, debating what content you should include inside your programs. I’ve learnt with trial and error and experimenting but especially by connecting myself with great mentors that have guided me and coached me through the process.

In the video below, I talk about the four steps that you must take into consideration when you are creating your member’s content.

  • Clarity on the “Why” of your members? This is one of the stages that you must pay close attention to because when you know exactly where your tribe wants to be then, you just need to focus on the milestones of each stage of your content.

  • The pathway to Success: Identify the stages that will take them from where they are to where they want to be.

  • Ask yourself these questions to help you to progress in building the “Just enough” content framework

  • What is your learning style? Everybody has different ways of learning. How we learn will either slow us down or encourages us towards better assimilating our learning. And therefore shortening our learning curve and progress much faster towards our end result.

8 Learning styles to consider when you build your program content:

    • Visual: The visual learner prefers to use images, pictures, colours, and maps to organize information and communicate with others. They are people who can easily visualize objects, plans and outcomes, and work best with a visual platform.
    • Auditory: This is the musical learner who likes to work with sound and music. They have a good sense of pitch and rhythm and flourish in environments that use music. I remember when I was studying that I would love to have some background music playing to keep me energised and present. The majority of guided meditations have a piece of soothing background music to help you relax.
    • Kinesthetic or Physical: I call them the “The Hands-On” learner who thrives in educational contexts that are more physically immersive. When reading is not stimulating enough, they seek platforms with opportunities for activities such as those with gamification techniques i.e ice-breaker games or roleplaying.
    • Logical or even mathematical: This learner is most effective when using logical and mathematical reasoning. They recognize patterns and connections between content fairly easily and classify and group information to help them learn or understand it. These learners work best with numbers and calculations.
    • Verbal: “The Wordy” learner works well with both the written and spoken word. These learners thrive in educational settings that have or involve reading and writing, and the meaning or sound of words, such as tongue twisters, rhymes, and limericks. They tend to use acronyms, mnemonics and scripting. For those that write consistently on a journal, this is ideal.
    • Social: “The Social Butterfly” as I call it. Typically loves learning in groups or classes and likes to spend one-on-one time with a teacher or a coach. They heighten their learning by bouncing thoughts off other people and listening to how they respond. These learners prefer to work through issues, ideas and problems with a group. You prefer to stay around after class and talk with others. This is my realm, I totally resonate with this type f learner.
    • Lone Wolf: They are introspective and independent. They concentrate well, focusing thoughts and feelings on the current topic. These learners spend time on self-analysis and often reflect on past events and the way they approached them. They prefer to work on problems by retreating to somewhere quiet and working through possible solutions.
    • Synergy: This learner is an individual who benefits from many of the different learning styles, with a combination of several different learning elements. I personally have a combination of all the other seven styles. What about you?

 

REMEMBER

In order to keep your community happy and engaging inside your program, they need to be able to progress through it with ease and flow. When they reach their end goal and they are satisfied with your core content, they will be your best Ambassadors and be super happy to start spreading the word about it. In the 5 Steps to 5k in 5 Days Intensive, we help you to put together group program content based on your 1:1 process that you already have.

I’m looking for 20 beta testers to help me redefine and adjust the process steps of the 555 Intensive. Learn more about it HERE and let me know if you are interested in the comments. For the first 20 people, there will be a 25% discount coupon code after we have a chat. To apply send me an email to [email protected]

At the end of this 5 day intensive, you’re going to have everything set up to begin attracting, enrolling, and keeping your paying clients happy inside your group program.

 

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Written by Sofia Pacifico Reis

At 28 years old, she packed her bag and flew to the UK, leaving behind family and friends and everything she knew. Adjusting to a new culture, she’s made her way up the corporate ladder where she navigated through unknown situations never losing faith and track of her dreams and desires. Always dreaming about having her own business ever since she was a teenager…but when at corporate the comfortable “safety net” prevailed and her passionate dream got forgotten. Something was always missing…Sofia hated the way corporate treated people – like numbers… The more she saw these things the more she knew she wanted to experience more control over her destiny and her desire to own her own business grew year on year… Until the day she couldn’t take it anymore and she fired her boss! – penned her resignation letter and walked out. Through troubled waters, she remained strong, learning how to unleash her unique POWER and now she mentors and coaches other Entrepreneurs on how to implement a system that helps leverage your time, build your signature membership site programs in line with their highest vision! They become visible online with confidence, they love achieving their desired income without all the tech frustrations because her team do it all for them! She works with aspiring coaching entrepreneurs who feel ready to become their own boss fearlessly.

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