I work with Coaches still in their 9 to 5 and with a 1-2-1 coaching business on the side. I’m also a program launch coach and I help them launch their Signature Group Coaching programs so today I want to talk about a few myths happening when you want to launch your group program…
1 – “I got to have enough clients already in my biz to have a group coaching program…NO… with the right system in place in your business, you can add group coaching to your packages.
2 – “I haven’t got time to launch”…NO… launches are fun and when you build a tribe that wants what you’ve got its easy peasy.
3 – “I haven’t got the money to invest in building a membership”…NO… imagine you get 10 clients into your group at 1k each that’s 10k. Your money blocks are stopping you from seeing the whole picture.
4 – “Memberships cost an arm and a leg”
5 – “I do not know enough to start this coaching business”
6 – “What if I launch my program and nobody buys”
7 – “Everything needs to be perfect before I launch”…NO…you don’t need an all singing and dancing program to launch. Baby steps, yes you’ll stumble and fall…so what? Children do it all the time, they fall and pick themselves up. It’s only us adults that put our protective cap on and start recreating the “falls” and lose confidence because of our mundane limitations.
8 – This one is good!! I got my launch date, my content structure, all my “ducks in a row” and the pricing for my program BUT one side of my brain tells me i should charge less. I call it my EVIL side ? thoughts start appearing that nobody will afford it, who am I to charge that much and then the doubts start to escalate.
All these thoughts are normal when you’re pricing your services. Can you actually price someone “TRANSFORMATION”, the immense value they’re going to get, can you afford to trade time for money and get burnout in the process…NO you can’t, nobody wants that right?
What other myths can you add to this list? Let me know in the comments.